A lack of time, inclination, and knowledge are the three most common reasons that women are not taking an active role in their financial planning. This rationale may seem valid, but in reality they are all non-truths. The truth is, to have “fat assets,” you do not have to spend hours upon hours on your investment portfolio; you don’t have to go out and get a MBA, memorize complex formulas or be able to pick stocks and bonds. What you need is a broad awareness of the concepts and apply them to who you are, what you want, and what you are willing to do to get there. This will then allow you to be more intentional about your financial decisions and conscious of how the choices you make today will impact the financial life you’ll have tomorrow. 

For many women (and men) just gaining this broad awareness can seem daunting. The good news is that it doesn’t have to be because if you break personal finance down to its most basic elements and relate it to something that is familiar—it becomes simple to understand.

So, I asked myself a question— “Is there a common experience among most women -something we are all very familiar with?” I was able to answer that question with a resounding “yes”—dieting. And as luck would have it, the time-tested set of dieting principles of balance, variety, and moderation are the core to success in investment management. The parallels are uncanny.  So most people already know how to approach it – they just may not realize that they do.

Thus, after reading this book you will feel as comfortable deciding between investment vehicles as you do deciding between dinner entrees.  Moreover you will have the:

• Information you need to have a handle on your finances
• Confidence you need to take control of them
• Mindset to make it happen

Therefore, no matter your age, wealth, or market conditions, you will be able to make smart decisions about your money.